It has been widely reported that the average life of a company in the S&P 500 index has dropped to around 16 years. Indeed, many prominent brands have dropped out of the index in the decade from 2002 to 2012, and several others, mostly with digital business models have risen over the same time...

Much has been written about the issues customers of large organisations face. Having experienced those organisations "from the inside" for more than a decade, I find the following framework useful in order to explain and address these issues. (Almost) all large incumbents are organised along a...